TY - GEN AU - ELDIN TI - Le management de la communication T2 - DYNAMIQUES D'ENTREPRISES SN - 2-7384-7015-7 PY - 1998/// CY - paris PB - harmattan KW - MANAGEMENT KW - COMMUNICATION KW - ENTREPRISE KW - COMMUNICATION INTERNE KW - OPINION PUBLIQUE KW - MOTIVATION KW - MESSAGE KW - RELATIONS PUBLIQUES KW - TELEVISION ER -